All-natural juice concentrate provides 12 servings of 100% pure cranberry juice. Promotes bladder and urinary tract health.*. What is Vitacost 100% Pure Cranberry Juice Concentrate? Vitacost 100% Pure Cranberry Juice Concentrate is a convenient delicious way to obtain the natural health benefits of cranberries. Each 16-ounce bottle provides 12 servings of 100% pure cranberry juice. Just mix one part juice concentrate with five parts water for a refreshing anytime beverage. Cranberries a deep-red tart-tasting fruit native to North America and commonly grown throughout the northeast U.S. are rich in antioxidants. Cranberries have also been studied by scientists since the 1920s for their use in promoting bladder and urinary tract health.*. How does Vitacost 100% Pure Cranberry Juice Concentrate support health? Cranberries contain antioxidant phytochemicals including anthocyanins (the natural pigment responsible for the red and blue color of many fruits vegetables and flowers) and proanthocyanidins. Antioxidants protect healthy cells from free radical damage.*. Scientists have been studying the use of cranberry preparations to promote bladder and urinary tract health since the 1920s.*. An excellent source of vitamin C. Why choose Vitacost 100% Pure Cranberry Juice Concentrate? Contains no added sugar artificial colors or artificial flavors. Provides 12 one-cup servings per bottle (when mixed with water). Only 110 calories per serving. Provides cranberry benefits without having to consume whole fruit. About Vitacost. All Vitacost products are laboratory tested to meet FDA standards for identity purity and composition. All products are tested for heavy metals microbiology and contaminants. Vitacost products are produced in a NSF Certified facility. Freshness is guaranteed.  .  .  . *These statements have not been evaluated by the Food and Drug Administration.  This product is not intended to diagnose treat cure or prevent any disease.